Using Minisites to Sell Your Products

By Iain Buchanan



When you're looking to market products online, there are several types of website you can setup - if you've got a large catalogue of products (say t-shirts), you might setup a traditional shopping cart style of site using OSCommerce or other such scripts.

If you're setting up a website for a train company, you'd probably setup an informational site giving train timetables, customer travel information, current railway issues, corporate information, etc.

You might setup a blog to relay an individual's (or group of individuals) thoughts and experiences.

If you're selling many other products a minisite is the perfect type of website to use. It's targeted specifically at a product and uses emotive sales copy to turn your visitor into a seller.

These types of sites are widely used with digital products and courses, and are quick and easy (once you know how) to setup. It usually consists of just a few components.

If a minisite had a physical counterpart, it'd be a paper flyer. A short advert on a small piece of paper, containing all the information you need to convince you
to buy a product, and what you need to do to make the purchase. They often come through the door, are handed out on the street or are inserted into magazines and newspapers.

By using the right language in a minisite you convey your products and entice a visitor to purchase. After a bit of research you can add keywords you know are being searched for to your copy. This works towards getting good placements with search engines and therefore bringing in more traffic.

You've probably seen minisites for digital products. The thing is, minisites can be used for much more than digital products and courses. Sure, they're great there - but imagine you're running a music event. You'd generally have thousands of flyers printed for those events to distribute to your target audience.

With a minisite you can transfer that information and have a stand-alone
minisite for each of your events. You can add more emotive language and convince your customers to buy there and then from a link at the bottom of dyour minisite. You can also use the minisite to build your mailing list from visitors that don't buy, but are interested in your products.

Iain Buchanan is an Internet Marketer that has been promoting his own products online as well as helping other businesses and organisations promote online since 2004. He has released some free videos at [http://www.FreeInternetMarketingVids.com] and also suggests the minisite course that can be found at [http://www.DiscoverMinisiteSecrets.com] for anyone that is serious about making it in Internet Marketing.

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